WHAT ARE THE 4 TYPES OF SEO?
What is SEO? Search Engine Optimization is the process of getting traffic organically from search results by search engines using keywords. It improves your website’s position in search results pages. Remember, the higher the website is listed, the more people will see it.
What are Keywords? Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example, if you were looking to find a computer repair company, you might type something like “computer repair company near me” into Google. Even though that phrase consists of more than one word, it’s still a keyword or also called a key phrase.
It is important for your website to be optimized using proper keywords to send users to your website. Here are 4 Types of SEO you should have on your website:
ON PAGE SEO
This is the process of optimizing the content on your website. This can include your text, keywords, headers, meta titles, meta descriptions, and images (using alt text). Incorporating on-page SEO is helpful for search engines to understand the content on your website. And once Google, for example, understands your website, it can reward you by displaying your site for searches it values relevant.
OFF-PAGE SEO
This is pretty much everything that does not happen on your website. It’s all about creating exposure and trust for your company, which ultimately can result in more visitors and sales. This is where link-building comes to play. Having links back to your website on reputable and highly visited websites, for example, the Carefree Cave Creek Chamber of Commerce. Listings on highly trafficked websites (Press Releases and Blog Partners) as well as using social media platforms is also key.
TECHNICAL SEO
This refers to the actions performed to help search engines crawl your website and enhance user experience (UX). As search engines and their algorithms become more complex, these requirements change which means that this type of SEO is always evolving. Making sure your site map has been submitted to Google, your website is fast (Page Speed), your site structure is precise, there are not any broken links, and your website is mobile friendly is very important to SEO.
LOCAL SEO
This is a variation of SEO that focuses on a specific area, rather than a national focus. It’s all about increasing your online presence in your community and promoting your products or services to local customers. Making sure your business has a Google My Business, Bing Places, and Apple Maps listing. Making sure all of the information is up to date. Google My Business is a great tool to also list services, events, and posts and it’s FREE!
