Community Partners Cause Marketing
SMALL BUSINESS and NONPROFIT PARTNERSHIPS
What is Community Partners?
Community Partners is an initiative where local businesses collaborate with nonprofit organizations to achieve shared goals and benefit the community. This partnership allows businesses to contribute resources, expertise, and support to nonprofit causes, enhancing their community presence and reputation. In return, businesses gain increased visibility, opportunities for employee engagement, and the satisfaction of contributing to meaningful social impact. For nonprofits, these partnerships bring vital resources, expanded reach, and strengthened credibility, enabling them to better serve their mission and make a greater difference in the community.
Reach 200,000+ Annually
Community Partners Cause Marketing connects businesses with meaningful causes, showing customers that a brand’s values go beyond just profits and making a positive impact on the community.
Small Business
WHAT ARE MY BENEFITS?
- Place your logo, and links to your website, on the website of the participating nonprofits. Great for SEO!
- Meet and visit with the nonprofit leaders, staff, and volunteers. Introduce you and your business.
- Be featured on the homepage of each of the nonprofit’s websites for one month.
- Receive a mention in the nonprofit newsletters, and social media posts and provide marketing materials for them to display.
- Create new ways to impact this community. Show that you are local!
WHAT ARE MY REQUIREMENTS?
- Add a section on your website with the logos of the participating nonprofits and link back to their website
- Promote the nonprofit during your “featured” month. Include in social posts, newsletters…etc.
- Plan a time to meet the nonprofit during your “featured” month. – Relationships are key!
TOGETHER, WE CAN BUILD STRONGER COMMUNITIES, ONE PARTNERSHIP AT A TIME!
Nonprofit Opportunity
WHAT ARE MY BENEFITS?
- See businesses promote you in ways their business supports (coupons, membership/donation drives, discounts, etc).
- See your Logo and website links on local business websites. Great for SEO!
- Have the opportunity to invite the business and staff to tour your location and learn more about your cause. Awareness is key!
- Provide marketing materials for the business to display.
- This is no cost for the nonprofit to participate. There are some restrictions.
WHAT ARE MY REQUIREMENTS?
- Be willing to let businesses use your logo online.
- Provide an area on your home page to feature a business (changes monthly).
- Include an advertisement in your newsletter (digital or paper).
- Be able to have a Partners page on your website to promote the participating businesses. EXAMPLE
- Have handouts or materials that you can provide a business to promote you. Provide a physical area for the business partner’s materials.
- Be willing to give businesses a tour or a way to have a relationship with them.
- Allow the opportunity for your business partner to promote services to your volunteers.