Domains are the street address of your web presence.
They are critical to your digital success and are very affordable.
Choosing the right custom domain is crucial for your online presence, Here are some key points on how to choose a domain:
- Ease of Pronunciation: A good domain should be easy to say and communicate verbally. If you can articulate it clearly over the phone or in conversation, it’s a positive sign.
- Representative of Your Business: Your domain should reflect your business identity or the products/services you offer. If the exact domain you want is taken, consider variations that still convey your business focus, such as adding a location (e.g., widgetsaz.com) if applicable.
- Reputable Domain Host: It’s crucial to register your domain with a reputable domain hosting service. Losing control of your domain is akin to losing your business’s street address. A reliable domain host helps ensure your domain remains accessible and secure.
- Uniqueness: Custom domains are like street addresses; they need to be unique. Having a distinct domain ensures that clients and visitors can find your website, email, and other online content easily.
- Long-term Perspective: Consider the long-term implications of your domain choice. Small and large businesses may undergo changes, and your domain should remain relevant and representative of your business even if circumstances change.
Choosing a domain name is a fundamental step in establishing your online presence, and it’s important to give it careful thought. A memorable and relevant domain can help potential customers find your business more easily in the digital landscape.
For our clients, we typically recommend Go Daddy domain hosting. They are big, local and affordable. If something is going to happen to them, it will be on the local and national news and TV before your domain is in trouble.
